In a recent segment, MSNBC commentator Rachel Maddow breathlessly described an upcoming “No Kings Day” protest of President Donald Trump on June 14, pointing to a coordinated protest effort that day across all 50 states. 

These types of pro-democracy protests, she explained, are helping to “create a culture in which it is shameful to capitulate to Trump” — for law firms, media companies, billionaires, and business interests. Not shameful to uphold unjust policies or suppress workers. Shameful for the elites to align with the wrong brand. 

What do these protests look like? Rows of professionally printed signs reading “Not My President.” Choreographed chants about saving democracy. Speeches by nonprofit leaders and local officials, livestreamed for social media. Few named targets. Few direct demands.