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Feb 5, 2021 David Sirota

A Dystopian Sales Pitch On Super Bowl Sunday

As workers struggle to make ends meet, a classic song is being tweaked to glorify the gig economy and a 12-hour workday.
A Dystopian Sales Pitch On Super Bowl Sunday

Amid stagnant wages, dwindling retirement savings, skyrocketing health insurance bills, and ever-higher rents, Big Business finally has a way to fix the Dickensian economy.

No, it isn’t higher wages, Medicare for All, the promised $2,000 check, or even a whittled-down $1,000 check. Instead, this Super Bowl Sunday, the nation will be told that the long-sought answer is the Great American Side Hustle — the mythical 1099 talisman that will supposedly liberate us from the economic hardship of the low-paying day job.

This message of liberation comes in a much-touted ad.

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